GrowthVisibility by ImpactPlus

Word of AI's mouth for your brand.

AI visibility for OTC, cosmetic, and nutraceutical brands

GetPreferred is an ImpactPlus service that helps OTC, cosmetic, and nutraceutical brands be read, trusted and cited by AI assistants such as ChatGPT, Google Gemini, Google AI Overviews, Claude, and Perplexity. It measures where your brand stands today, fixes what stops AI from reading and trusting it, and reports the change every month.

Visit the GetPreferred site

Why

Why AI assistants name one brand and not another

Buyers now ask AI assistants what to buy, and act on the answer. That is word of AI's mouth, and like any word of mouth, it can be earned.

AI assistants are more likely to recommend a brand when three things are true:

Its website is easy for AI systems to read.

The website states verifiable facts plainly: what is in the product, who it is for, where to buy it.

Trusted third-party sources repeat the same facts, each one stating its connection to the brand.

Where few brands in a category have all three in place, the answers AI gives often name no brand at all. That position is open. That gives the first brand in a category to put all three in place a head start.

See how AI assistants pick brands

Built for consumer health brands and the Indian rules they answer to

A website is a public advertisement that ASCI, the CCPA, FSSAI, and state drug authorities can review at any time. Every claim on a consumer health page has to meet the rules for its category. For OTC claims, that means the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and Schedule J of the Drugs Rules, 1945. For cosmetics, the Drugs and Cosmetics Act, 1940 defines a cosmetic, and the Cosmetics Rules, 2020 set what its label may say. For supplement claims, the Food Safety and Standards (Advertising and Claims) Regulations, 2018 apply, together with the Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, and Prebiotic and Probiotic Food) Regulations, 2022. Across all three, the ASCI Code and its influencer and disclaimer guidelines apply to every advertisement, and the Consumer Protection Act, 2019 with the CCPA endorsement guidelines applies to every expert or influencer mention. GetPreferred is designed around those rules: every page is built from facts your team confirms in writing, every expert's connection to the brand is disclosed, and nothing is published without your written approval.

Final sign-off on any claim stays with the client's regulatory team.

See the Indian rules in plain English

In stages

How GetPreferred works

Stage	What happens	What you receive
1. Assessment (free)	We put buyer questions for your category to five AI assistants: ChatGPT, Google Gemini, Google AI Overviews, Claude, and Perplexity. Every answer is recorded and checked.	An AI visibility assessment: which brands the assistants name today, what they tell your buyers, whether they describe your brand correctly, and which websites they rely on.
2. Brand facts	You confirm the facts about your brand and products: what they are, what is in them, where to buy them.	A confirmed brand facts sheet. Everything we publish uses only these facts, so every source says the same thing.
3. A website AI assistants can read	Whatever your starting point, we fine-tune your existing site, rebuild an outdated one, or build a new one. We give it a clear structure, product and question-and-answer pages, structured data that AI systems understand, access for AI crawlers, and fast mobile pages.	A website that AI assistants and search engines can read, understand and quote, with a plan for your developer if your own team builds it.
4. Pages that answer buyers	We write pages that answer the questions buyers ask AI assistants, using your confirmed facts, each reviewed by a named, qualified expert whose affiliation is stated.	New pages for your approval. Nothing is published without it.
5. Presence beyond your website	The same verified facts are carried to the places AI assistants also read: marketplace listings, business profiles, media and online communities. Your team does this with our guidance, and every mention states its connection to the brand.	Listing and profile text, guidance for your team, and a record of every mention.
Every month, ongoing	We ask the same questions again, see what has changed, and improve the pages, the site and the listings accordingly.	A monthly report: how often the assistants name and recommend your brand, compared with the brands they name today, and what we will do next.

AI assistants change what they say gradually, so the work runs month after month rather than as a one-off project. Engagements run for three to six months, then continue month by month.

See every stage on the GetPreferred site

WAYS TO WORK WITH US

Four ways to work with GetPreferred

The full service

Brand facts, a website AI assistants can read, pages that answer buyers, presence beyond your website, and a monthly report. For a brand already on the market.

Launch support

For a new OTC, cosmetic or nutraceutical product: confirmed facts and a product page ready on launch day, and a monthly report on what AI assistants say in the first months.

Monitoring only

The monthly measurement and report on their own: a smaller set of buyer questions, three months, and no website or content work.

For pharma companies

For your company's name and facts, and for the business buyers looking for contract manufacturing, API or licensing partners. Company facts only; no promotion of prescription medicines.

Audience

Who it is for

Consumer health and wellness brands: OTC medicines, cosmetics and personal care, food supplements, nutraceuticals and health foods.

OTC medicines

Cosmetics and personal care

Food supplements, nutraceuticals and health foods

Also for pharma companies, for their corporate brand and their business buyers.

See GetPreferred for your category

Proof of progress

How we measure

AI visibility: how often AI assistants name your brand when buyers ask without naming any brand.

AI recommendation: how often they suggest your brand as the one to buy.

Share of voice: your brand's mentions as a share of all brand mentions in those answers.

Accuracy: whether what they say about your brand is correct, checked on questions that name the brand.

See how we measure, in detail

FAQ

Frequently asked questions

What is GetPreferred?

GetPreferred is a service from ImpactPlus for consumer health and wellness brands: OTC medicines, cosmetics and personal care, food supplements, nutraceuticals and health foods. It measures which brands AI assistants name for a category, makes the client's website easier for those assistants to read and trust, guides the brand's team in carrying the same verified facts to trusted third-party sources, each disclosing its connection to the brand, and reports each month how often AI assistants name and recommend the brand. It also works for pharma companies (their corporate brand and their business buyers), for new products at launch, and as monitoring only.

Is this SEO, AEO, GEO, AIO or SXO?

All five, working together. Search engine optimisation (SEO) helps search engines find and rank your pages. Answer engine optimisation (AEO) and generative engine optimisation (GEO) help AI assistants read, trust and cite them. AI optimisation (AIO) keeps your brand facts, site structure and profiles consistent for AI systems. Some people also use AIO as short for Google AI Overviews, so check which meaning is meant. Search experience optimisation (SXO) makes sure a buyer who arrives can find what they need and buy.

Which AI assistants does it cover?

ChatGPT, Google Gemini, Google AI Overviews, Claude, and Perplexity. Each is tested separately because each selects sources differently; a brand cited by one can be absent from another.

How long before results show?

The baseline assessment is done before you sign, so month 1 starts with the facts sheet and the website work. The first new pages and third-party mentions usually appear in the first three months. The same buyer questions are re-tested every month from month 1, and each monthly report shows the change against the baseline. AI assistants take time to pick up new pages, so most engagements run for three to six months and then continue month by month.

How does GetPreferred handle ASCI, DMRA, FSSAI, and CCPA rules?

Every page is built from facts your team confirms in writing. For each claim, we recommend how it should appear: in your own wording, as shown on your pack, with its published proof, or held back for now. Your brand decides, with its own regulatory review, and nothing is published without your written approval. We do not write claims that the Drugs and Magic Remedies Act prohibits. Every expert's connection to the brand is disclosed, and no registered medical practitioner endorses a product.

What does it cost?

GetPreferred is priced by scope: the number of brands or products, the categories and questions tested, and the depth of website and content work. Monitoring only, with no website or content work, is the lightest option. The baseline assessment is free. Pricing is shared after the assessment, once the scope is clear.

Find out what AI's word of mouth says about your brand today.

A thirty-minute call with the founder, then a written baseline: the buyer questions for your category put to five AI assistants, and which brands they name. Free, with no obligation.

Visit the GetPreferred site Get your free baseline assessment