Decision and execution support for Indian pharma commercial teams, built on 25 years of field reality.
We build AI systems that work in the real world and provide consulting built around measured outcomes. Our solutions are designed specifically for the Indian pharmaceutical industry, understanding your challenges, your market dynamics, and your growth goals.
Whether it is optimizing field operations, improving market share, or accelerating decision-making, we combine technology with business strategy to deliver results that matter.
To make advanced technology accessible and actionable for Indian pharmaceutical companies, without the complexity, without the overhead, and without losing sight of what actually drives growth.
We exist to bridge the gap between practical AI capability and practical business outcomes, so every solution we deliver is judged by the value it creates for your organization.
We begin with diagnostics and pilots. Scale only what works.
Every solution must work in market, not just meeting rooms.
Clear about what we can and cannot do. No overpromising.
Our goal is to make your teams self-sufficient, not dependent.
The rare combination: Deep pharma experience meets practical AI expertise.
Our founder ran sales teams, launched brands, and handled P&L in Indian pharma for 25 years. We know why strategies fail between the meeting room and the field.
Most consultants understand pharma but not AI. Most tech companies understand AI but not pharma. We bridge both worlds to solve real problems with practical technology.
We propose and deliver only when Incremental Benefit minus Engagement Cost is greater than zero. We practice radical transparency.
ImpactPlus works through solutions that we deliver with you, and products you can put to work directly.
Bespoke AI systems designed, prototyped, and delivered for specific pharma commercial problems.
Explore GrowthArchitectConsulting and Second Opinion. The latest launch is Second Opinion, an independent pre-signature review of your big decision, checked before you sign.
Training and adoption programs that help pharma teams understand and use AI effectively.
Explore GrowthAcademyOur Decision Support Powered By AI suite. The first product in the suite is MarketingSense, a pre-MLR collateral assessment tool, live with a paying pharma team. SaleSense Review Companion is next in the suite.
See how our solutions and products fit together across the ImpactPlus range.
Browse solutions and products
Founder
With 25+ years of leadership experience in pharmaceutical sales, marketing, and strategic planning at leading Indian pharma companies, Pranav brings deep understanding of the industry's commercial challenges. His career journey spans from trainee to Executive Director roles, with expertise in therapy area entry, market expansion, first-to-market launches, M&A due diligence and integration, and portfolio strategy across CNS, CVD, diabetes, GI, and dermatology segments. This deep operational expertise, from field sales management to marketing to strategic planning, provides unique insights into solving pharma's real commercial challenges.
Recognizing AI's transformative potential for pharma, Pranav dedicated himself to intensive upskilling in artificial intelligence and its practical applications in pharmaceutical business after stepping away from corporate roles in 2025. This unique combination of decades of pharma expertise with fresh AI knowledge led him to found ImpactPlus, bridging the gap between AI's promise and pharma's ground reality.
Pranav writes daily field notes on Indian pharma commercial reality on LinkedIn, and runs the WhatsApp channel Pranav Mehta | Pharma Marketing.
He holds a PGDBM in Marketing from JIMS, Delhi, and B.Pharma from Pune University. Pranav believes every growth-focused Indian pharma company deserves practical AI solutions that drive measurable results, not just theoretical frameworks.
"After 25 years of seeing the same challenges repeat across companies, I knew AI could be the answer, but only if applied with deep domain understanding. That is why ImpactPlus exists."
Co-Founder
Kajal holds an MCA degree and has over 20 years of experience teaching computer science, including the last 3 years focused on AI.
She has taught a wide range of learners, from higher secondary students to engineering graduates and working professionals.
This deep teaching experience shaped ImpactPlus's founding philosophy: AI tools for pharma should be easy for anyone to use, not just tech experts.
Technology Architect
Mihir brings 5+ years of IT expertise spanning AI systems, enterprise software, and technology consulting. He is Founder of 4Bit Technology (end-to-end IT consultancy) and Co-Founder of EnrollUp, a vertical of Kwickprep Education Services LLP (business management solutions for coaching institutes).
His technical foundation includes B.Tech in Computer Engineering (GTU) and MBA in IT and Systems Management (NMIMS). Expertise spans AI platform development, LMS and ERP implementation, web and mobile development, and SaaS solutions.
At EnrollUp, Mihir led technology strategy, implementing custom management systems that drove operational efficiency. Previously, he served as Project Management Consultant at TheTechUnity (Canada), managing complex IT projects and client relationships across industries.
At ImpactPlus, Mihir oversees technical architecture and implementation of AI strategy, ensuring solutions are technologically advanced yet practically deployable for pharmaceutical companies.
"Technology's true potential is realized not in what it can do, but in how seamlessly it integrates into real workflows."
We are a young company with big ambitions.
We are honest about our stage, we are a startup, but one built on solid foundations of experience and expertise.
Trusted and recognized for quality and innovation.
Official recognition from the Government of India's Startup India initiative, validating our innovative approach to AI solutions in the pharmaceutical industry.
View certificate →Internationally recognized quality management system certification, ensuring consistent delivery of high-quality AI solutions and services.
View certificate →More than twenty five years of deep pharma domain expertise, combining industry knowledge with practical AI innovation, aimed at measurable business impact.
One conversation with the founder shows where to look first. Reach out to explore how AI can support your pharma commercial teams.